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You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the
Azure Gen 2 Storage Account.
You decide to create the data source(s) needed in audience insights.
Which statements best describes the steps needed to ingest the required data to audience insights?
A. In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone" and enter storage account name to authenticate. Repeat the steps for other tables.
B. In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.
C. In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
D. In audience insights, add data source and select Microsoft Dataverse as an importmethod, enter "CellPhoneloyalty" as a data source name.
Correct Answer: C
There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake. Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document. cellPhone_loyaly.csv: srcid (primary key), cellphone
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/connect-power-query
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the
sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. The specific activity relationship path(s).
B. The number of days since the last order line
C. The credit card or any specific attributes recorded at the order line
D. The number of order lines
E. The value of the order line
Correct Answer: BDE
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity
You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be
used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. It allows you to collect, measure, and understand customer behavior on your website.
B. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
C. It allows you to send new customer leads directly to a marketing automation platform.
D. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.
Correct Answer: AD
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
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