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An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
A. An ad group specific to the product line with targeted ad text.
B. An ad group specific to the product line with a higher daily budget.
C. Additional text ads that specifically feature the product line.
D. A campaign with a separate daily budget specific to the product line.
Higher Quality Scores typically lead to:
A. Faster delivery of daily budget.
B. Less overall impressions.
C. Higher costs and lower ad positions.
D. Lower costs and better ad positions.
Which statistic indicates how often a click has led to a conversion?
A. Cost-per-thousand impressions (CPM)
B. Clickthrough rate (CTR)
C. Conversion rate
D. Cost-per-conversion
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