ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

Changing the match type of a group of keywords from broad to exact match will likely:

A. decrease impressions

B. increase impressions

C. increase Quality Score

D. decrease Quality Score

An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?

A. [Square brackets]

B. "Quotation marks"

C. (parentheses)

D. Commas,

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

A. Determine if campaigns are meeting overall marketing and conversion goals.

B. Compare campaign performance to that of individual competitors.

C. Create duplicate ad groups with identical keywords and different ad variations.

D. Create additional AdWords accounts for low-performing keywords.

The maximum cost-per-click (CPC) bid is the:

A. Amount an advertiser must pay to outbid competitors

B. Amount an advertiser is required to pay to achieve top ad position

C. Actual amount an advertiser pays for each click on an ad

D. Most an advertiser is willing to pay for each click on an ad

Which best describes the "Optimize" ad rotation setting in AdWords?

A. The AdWords system automatically shows the most relevant display URL for each ad.

B. The AdWords system automatically shows the better performing ads more often.

C. Two of the ads from the ad group may show to a user on the same page.

D. The ability to show ads more often to increase impressions.

Which Google AdWords, advertises can:

A. See the Internet Protocol (IP) addresses of individual users clicking on their ads.

B. Gain a wide reach while targeting ads specifically to people who have shown an interest in their product.

C. Show rich media and display ads alongside the Google search results.

D. Have their ads be automatically translated into any language the user searches

Ad groups should be used to: A. Control delivery of your ads so that they appear only to users in a specific geographic location.

B. Organize your ads by a common theme, such as the types of products or services you want to advertise.

C. Control the specific sites that your ad will be targeted to on the Google Display Network.

D. Manage your daily budget according to which keywords are a priority.

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

A. Enhanced cost-per-click (CPC)

B. Target return on ad spend (ROAS)

C. Maximize clicks

D. Target search page location

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

A. $1.26

B. $1.24

C. $1

D. $2

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

A. Clickthrough rate (CTR)

B. Conversion rate

C. Clicks

D. Impressions