ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

An advertiser who decides to edit the location targeting of an ad can do this at the:

A. keyword level

B. ad group level

C. campaign level

D. account level

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

A. Russian speakers in the Czech Republic.

B. English speakers in the United States.

C. Russian speakers in the Germany

D. English speakers in Russia

Which AdWords settings are specified at the account level?

A. Network distribution preferences and a set of keywords.

B. A unique email address, a password, and billing information.

C. Location targeting, cost-per-click (CPC) bids, and match types.

D. A daily budget and a set of keywords and placements.

During campaign creation, advertisers can choose to place their ads on:

A. Specific placements within the Search and Display Networks.

B. The Placement and Display Networks.

C. The Search and Display Networks.

D. Specific placements within the Search Network.

Advertisers should use Google Website Optimizer when:

A. Their landing pages generate error messages.

B. Their web pages are not generating the desired conversion results.

C. The number of impressions for their website has decreased.

D. The number of clicks to their websites has decreased.

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

A. $0.51

B. $0.5

C. $1

D. $1.01

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

A. Their campaigns' daily budget recommendations.

B. The number of relevant Display Network placements.

C. The amount of impressions served.

D. The click through rate (CTR) of their ads

Higher Quality Scores typically lead to:

A. Faster delivery of daily budget.

B. Less overall impressions.

C. Higher costs and lower ad positions.

D. Lower costs and better ad positions.

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

A. Cost-per-thousand impressions (CPM)

B. Cost-per-acquisition (CPA)

C. Maximize Clicks

D. Manual cost-per-click (CPC)

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

A. 50% of how much your product is worth

B. based on how much your product is worth

C. the same amount as the revenue generated by your product

D. the same amount as the profit generated by your product