Vendor: Adobe
Certifications: Adobe Audience Manager
Exam Code: AD0-E452
Exam Name: Adobe Audience Manager Architect
Updated: Jan 29, 2023
Q&As: 81
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A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels
Which recommendation should an architect make for Traits name taxonomy development?
A. Indicate the name of the segment using the Trait in segment development
B. Indicate the destination partner, signal, and name of source of data
C. Indicate the name of the segment using the Trait and the destination partner
D. Indicate the collection method, signal, and name of source of data
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
d_cid_ic=31a3da-87g71ma-69f0d2 d_mid= d_nsid=0 d_jsonv=1
The server-side forwarding is not ready to be enabled.
What is causing this issue?
A. Experience Cloud ID Service is not set up
B. Customer ID is not present
C. d_nsid should be 1
D. d_cid_ic is not returning a hashed value
A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.
Which approach should an architect recommend for the data collection?
A. Server-side forwarding due to the low server calls
B. Ingest web-server data log
C. Client-side AAM DIL code implementation
D. Creation and deployment of unique AAM tracking pixel for each webpage
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