Vendor: Adobe
Certifications: Adobe Audience Manager
Exam Code: AD0-E452
Exam Name: Adobe Audience Manager Architect
Updated: May 30, 2023
Q&As: 81
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An architect is reviewing a client's marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect's recommendation to the client? (Choose three.)
A. Customer Relationship Management (CRM) system
B. Analytics solution
C. Demand-Side Platform
D. Experience Cloud Visitor ID Service
E. Tag Management solution
F. Identity Resolution Service
An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years: Adobe Audience Manager In-house developed Content Management System (CMS) In-house developed Site Personalization platform that supports API-based integration Adobe Campaign Adobe Advertising Cloud Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?
A. Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
B. Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform
C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs
A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.
The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.
Which implementation component is the client missing?
A. Adobe Target Mbox
B. Server-side forwarding
C. Experience Cloud Shared Audiences
D. Audience Manager Declared ID
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