AD0-E452 Online Practice Questions and Answers

A customer wants to update all trait rules in AAM.

Which API sequence should the customer use?

A. GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate

B. GET/traits/ PUT/traits/{sid} POST/traits/validate

C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate

D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

A. Set up Cookie-type destination to track a website visitor's past activities.

B. Set up URL type destination because it is quick and does not require enabling Marketplace.

C. Set up Declared IDs export feed in AAM to share with the media partner.

D. Set up Server-to-Server destination with the media partner's Audience Manager account.

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.

The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years: Adobe Audience Manager In-house developed Content Management System (CMS) In-house developed Site Personalization platform that supports API-based integration Adobe Campaign Adobe Advertising Cloud Adobe Analytics

What should a solution architect recommend to this client for experience personalization on the website?

A. Integrate Advertising Cloud with Audience Manager using out-of-the-box integration

B. Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform

C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs

D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs

A travel company wants to serve a unique website experience on the first page when a Platinum Member

returns to the site.

The travel company does not have Adobe Analytics.

The travel company is not using Adobe Target.

The travel company is using a proprietary Site Personalization Platform.

AAM has a Cookie Based integration with the Site Personalization Platform.

The DIL code is located in the body.

The Site Personalization code is located in the header.

What should the architect recommend to enable this use case?

A. Place the Site Personalization code in the body and below the DIL code

B. Place the Site Personalization code and the DIL code in the footer

C. Place an AAM API call above the Site Personalization code and DIL code

D. Place an AAM API call in between the Site Personalization code and the DIL code

A company wants to remove specific customers from a single trait using an onboarded batch file.

What prefix and file type should an architect use to accomplish this goal?

A. d_unsegment and a .sync file

B. d_unsid and a .overwrite file

C. d_unsegment and a .overwrite file

D. d_unsid and a .sync file

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)

A. Key-Value Data Format

B. Provision SFTP for audience transfer

C. Provision for Profiles and Audiences

D. Experience Cloud service

E. Google Publisher Tag Cookie Destination

A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.

Which file type should an architect recommend to meet the requirements?

A. .split

B. .csv

C. .overwrite

D. .sync

A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.

d_cid_ic=31a3da-87g71ma-69f0d2 d_mid= d_nsid=0 d_jsonv=1

The server-side forwarding is not ready to be enabled.

What is causing this issue?

A. Experience Cloud ID Service is not set up

B. Customer ID is not present

C. d_nsid should be 1

D. d_cid_ic is not returning a hashed value

A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value

customers. Prospects and unqualified customers must not see this messaging.

Which Profile Merge Rule should an architect recommend to meet these requirements?

A. Current Authenticated + Current Device

B. Current Authenticated + No Device

C. Last Authenticated + Profile Link

D. Last Authenticated + Adobe Co-op

An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.

Which option should the architect recommend to accomplish this goal?

A. Share the audience through a second party marketplace agreement

B. Share the audience through a URL Destination

C. Share the audience through a Server-to-Server destination

D. Share the audience directly from Adobe Analytics