AD0-E452 Online Practice Questions and Answers

An architect needs to devise a plan to capture user activity given the following scenario:

A credit card company plans to run an acquisition program in partnership with a hospitality company.

The hospitality company agrees to advertise the credit card company's product offer on its website to its

current customers.

The hospitality company redirects the current customers to the credit card company's website to apply for

the credit card after clicking on the advertisement.

The hospitality company wants to track the members’ actions on the credit card application pages in

Audience Manager.

What should an architect recommend to meet these requirements?

A. Deploy Audience Manager tracking pixel on credit card application pages

B. Activate loyalty members' data using the services of an onboarding partner

C. Deploy Audience Manager DIL code on credit card company website

D. Enable server-side forwarding with the credit card company

An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.

Which AAM capability should be recommended to help expand the customer base for this new product?

A. Look-alike modeling

B. Audience Lab

C. CRM Data Onboarding

D. Media suppression

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.

Which option should an architect implement to meet this requirement?

A. Cname the demdex.net domain to demdex.mysite.com

B. Create a Profile Merge Rule using "No Authentication Profile"

C. Post a message requesting visitors to disable ad blocking software

D. Enable first-party Adobe Analytics domain and server-side forwarding

What is the minimum required information in the file name for audiences onboarded from the CRM system?

A. ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz

B. ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite

C. ftp, DPID, TIMESTAMP, .sync/.overwrite

D. ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.

Stored Records: 0 Format Error: 0 Invalid AAM ID: 0 No Trait Realized: 123,045 No Matching AAM ID: 4,121

Why is the trait failing to capture any data?

A. Customer has not visited web property

B. Incorrect Key-Value Pair in the uploaded file

C. Incorrect profile merge rule used

D. Experience Cloud ID is not set up properly

A credit card company wants to market its rewards travel program to customers who are currently searching for travel. The company wants to identify those who are booking travel to start in the next 2 weeks.

Which method should an architect select to meet the requirements?

A. Use an onboarding partners service to match bank and travel customers

B. Share customer PII data with the travel partner for them to find matches

C. Ask all travel site partners to provide their CRM records

D. Ask the travel partner to supply a monthly file and use natural match

Which three elements are part of the Customer Data Feed? (Choose three.)

A. Geo-Code

B. Unrealized Traits

C. Device

D. IP Address

E. Event Time

F. GCDevice

A client invests in digital marketing tools to identify current customers and drive media and site

personalization programs for current customers at scale:

The client has a large current customer base.

Fifty percent of current customers have logged in on the client's website or mobile app in the past 6

months.

The client wants to re-engage with current customers who have not logged in to the website or mobile app

in the past 6 months.

Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a

current customer.

The client wants opportunities to identify current customers across devices.

Which recommendation should a solutions architect make to the client?

A. Onboard current customer data through match partner and Natural Match

B. Onboard third-party data via Audience Marketplace

C. Onboard current customer data through mobile app match partner

D. Onboard current customer data through either match partner or Natural Match

A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk

customers online and presenting special offers to those customers. If a customer falls into any two of the

categories below, the client considers them a high risk of churn:

The customer has called into Customer Service 3 or more times within the last 30 days.

The customer is within 2 months of the end of their subscription agreement.

The customer last left an online rating feedback of 3 or lower based on a 5-point scale.

The customer is within the first 30 days of signing up for service.

The client would like to use AAM to identify these high-risk churn customers throughout its digital

ecosystem.

Which option should an architect implement?

A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data

B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data

C. Segment based on real-time data passed from Adobe Analytics

D. Segment based on first-party data upload from the client's CRM system

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.

What approach should an architect take to meet the requirements?

A. Onboard the acquired magazine's CRM data via a matching partner

B. Add the media company's marketing pixel to the magazine's website

C. Onboard the media company's CRM data via a matching partner

D. Reconcile the two CRM databases offline and onboard via a matching partner