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410-101 Exam Questions & Answers

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410-101 Exam Questions & Answers

Vendor: Facebook

Certifications: Facebook Certifications

Exam Code: 410-101

Exam Name: Facebook Certified media buying professional

Updated: May 24, 2026

Q&As: 150 ( View Details)

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Facebook 410-101 Last Month Results

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410-101 Online Practice Questions and Answers

Questions 1

What determines the "Total Value" of your ads?

Choose only ONE best answer.

A. Maximizing advertiser value and estimated action rates.

B. Maximizing Consumer Experience and Advertiser Bid.

C. Maximizing Advertiser Value and Optimizing Consumer Experience.

D. Optimizing Consumer Experience and Maximizing User Value.

Show Answer
Questions 2

A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.

Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.

What suggestions do you make to the attorney to resolve his concerns?

Choose ALL answers that apply.

A. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.

B. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

C. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.

D. The matched and unmatched hashes are kept for 180 days.

E. The matched and unmatched hashes are deleted.

F. Facebook will store all data from your CRM but hash it so people can't see private info.

Show Answer
Questions 3

You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?

Choose only ONE best answer.

A. Percentage point lift, message association, and cost per click.

B. Percentage point lift, message association, favorability, and cost per click.

C. Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

D. Cost per click, cost per mile, percentage point lift, and video views.

Show Answer More Questions

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