410-101 Online Practice Questions and Answers

Your client is launching a new car nationwide.

They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.

What buying option should they use and how should you optimize your campaigns?

Choose only ONE best answer.

A. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

B. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

C. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

D. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.

They've verified with the Facebook pixel helper and events are working properly.

They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase

Two core audiences have campaigns running for traffic objective

All pixel events have remarketing campaigns

What changes and suggestions to your audiences can you make in order to reduce audience overlap?

Select three that apply.

A. Your InitiateCheckout audience should exclude the core audiences.

B. The ad set running the purchase event should exclude all purchase events from last 30 days.

C. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.

D. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.

E. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:

Maximize budget with two target audiences

Run a video on in-stream placement

Budget of $17,000

Frequency of 2 per week

Exclude dating and mature content categories from placement

What changes need to be made in order to comply with the client's brand safety requirements?

Choose only ONE best answer.

A. You can't block mature content from any Facebook placement platform.

B. You need to change the in-stream video to Audience Network or Instant Articles.

C. You should just block both mature and dating content categories from your in-stream video placement.

D. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

E. You should add more content categories such as gambling into the content categories blocked.

What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?

Choose ALL answers that apply.

A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

B. Change your core audience's interests to exclude certain content categories.

C. Block certain categories in your Ads Manager.

D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content. How should you set up your Fan Page with multiple franchise locations?

Choose only ONE best answer.

A. Open a new Fan Page for each location.

B. Open a Global Fan Page.

C. You are not able to set up franchise locations on Facebook.

D. Open one Fan Page with multiple locations.

Two ad sets within your brand campaign are not responding well.

The campaign has the following details:

Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product

conversion to a specific offer.

Target: 34-55 Male Executives.

Asset: 5 images that will be delivered sequentially.

Ad Type: Auction on Instagram.

What change should you make for the campaign to deliver the objective?

Choose ALL answers that apply.

A. You should change the ad type to sequential messaging.

B. You should change the placement to include Facebook.

C. You should change the target market to females.

D. You should change the bidding to reach and frequency.

What reporting tools can you use to customize your reporting data within Facebook Ads Manager? Select three that apply.

A. Search

B. Placement

C. Date Range

D. Breakdown

E. Reports

F. Ad Sets

You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.

Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.

After a week of running the campaign you see the following results: You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?

Choose ALL answers that apply.

A. You turn off Ad #1

B. You should delete all ad sets and have leave just one.

C. You should use budget optimization for your campaign.

D. You should decrease your budget to $3,000

E. You should switch your campaign objective from post interaction to brand awareness.

F. You should switch the budget from ad #4 to ad #2.

G. You should increase the budget from ad #5

Estimated Ad Recall Lift is shown in the Results Manager for which objectives?

Choose ALL answers that apply.

A. Brand Awareness

B. Video Views

C. Store Visits

D. Post Engagement

E. Conversions

Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?

Choose ALL answers that apply.

A. CPM

B. Reach

C. CPC

D. Brand Lift

E. Frequency