TESTED 24 Apr
410-101 Online Practice Questions and Answers
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and reactive the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
A. The community manager should select the boosted post, change the image and re-launch the campaign.
B. The community manager needs to post a new image and create a new campaign with a $20 budget.
C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
D. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A. Power Editor, Ad Auction, and Marketing Partners.
B. Facebook Marketing Partners and Ad Auction.
C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
D. Facebook Marketing Partners and Insertion Orders.
E. Facebook Auction and Facebook Marketing Partners.
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.
A. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
B. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
C. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D. There is no way of knowing on Facebook how much it would cost to reach both audiences.
What will determine the results of your campaigns on the Facebook platform?
Choose ALL answers that apply.
A. Whether you use Facebook Manager or the Fan Page to run ads.
B. Facebook Auction.
C. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
D. Pacing system you set up.
Your were hired to run campaigns for an e-commerce store that has +100 products on their website.
You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting
the products while users view them.
What can you do to fix this issue?
Select two that apply.
A. You need to associate the client's website pixel with the product catalog in the Ad Account.
B. You need to associate the client's website pixel with the product catalog in the Business Manager.
C. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D. You need to create a new pixel and re-upload the product catalog.
E. You should run remarketing campaigns without the Facebook pixel.
What are all the options you can build a custom audience from?
Choose ALL answers that apply.
A. Your customer database from the last 5 years.
B. People who have visited your website in the last 365 days.
C. People who have opened your mobile app in the last 92 days.
D. People who have opened a Lead form but have not submitted data in the past 180 days.
E. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
F. People who have clicked any links on a Canva in the past 180 days.
How are budgets different than account spending limits?
Choose ALL answers that apply.
A. Facebook won't spend more than 25% of your daily budget on a given day
B. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
C. Facebook won't spend more than 125% of your account limit
D. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
E. Facebook won't spend more than 25% of your campaign lifetime budget
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.
A. It enables you how well your ads works with real people
B. It provides global cross-environment coverage.
C. It provides a holistic marketing and measurement at scale
D. It allows me to measure only Instagram attribution
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Choose ALL answers that apply.
A. Purchase Event
B. Lead
C. View Content
D. Add to Cart
E. Add Payment Info
F. Complete Registration
What other insights from your client's customer base should you be looking for, before you create a core/ saved audience from this dataset?
Choose ALL answers that apply.
A. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
B. You should see who from that customer base is also connected to your client's fan page.
C. You should go into location and see where current customers are really from.
D. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
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