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PEGACPMC74V1 Online Practice Questions and Answers

Questions 4

After a distribution test is completed, _________________.

A. only the campaign summary report is generated

B. the volume constraints are updated

C. you can examine the emails sent to targeted customers

D. you can examine the proportion distribution report

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Questions 5

What is the simplest way to write a record to a database table each time an offer is sent to a customer?

A. Use an Update Status shape, specifying the field from the offer to store.

B. Use a send shape on the offer flow, and select the "Write To DB" check box.

C. Use a Capture Response shape on the offer flow, specifying the offer.

D. Use the Update File shape, specifying the template used.

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Questions 6

To reuse existing HTML content in an email treatment, you would ___________________.

A. convert the content to normal text first

B. copy and paste the HTML content

C. use the HTML-only treatment

D. use the HTML import function

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Questions 7

In Decision Management, individual customer behavior is captured by________________.

A. predictive models

B. interaction history

C. Visual Business Director

D. decision strategies

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Questions 8

The Filter component is used to filter ________________________.

A. propositions

B. attributes

C. adaptive models

D. customers

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Questions 9

In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ______________.

A. Database columns

B. Properties

C. Logos

D. Banners

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Questions 10

Selection components provide the ability to ______________________.

A. import results from other strategies

B. filter propositions based on priority and relevance

C. choose between different business issues

D. make calculations based upon a list of propositions

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Questions 11

The diagram below displays the definition of four contact policies. If they are all included in an E-mail Channel Only strategy, which one is executed?

A. Contact Policy B

B. Contact Policy D

C. Contact Policy A

D. Contact Policy C

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Questions 12

In a Real-time Event driven campaign, _______________________.

A. contact policy restrictions are not applied

B. volume constraint restrictions are applied

C. the audience is always ignored

D. campaign schedule options cannot be set

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Questions 13

In the context of real-time containers, how do you control what happens when a customer clicks on the offer?

A. By configuring the click through connector in an offer flow

B. By defining a real-time event

C. By specifying the click through URL

D. By specifying the call to action

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Exam Code: PEGACPMC74V1
Exam Name: Certified Pega Marketing Consultant (CPMC) 74V1
Last Update: Apr 20, 2024
Questions: 63
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