PDDM Online Practice Questions and Answers

HOTSPOT

Click on the appropriate link within the Google AdWords screen shown below in order to broaden the range of targeted geographic locations for your campaign.

Hot Area:

DRAG DROP

You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:

Select and Place:

You understand that both for indexing with search engines and for user navigation, providing a clear navigation scheme is important. Which feature will help you do this? Choose one of the following: Exhibit:

A. Sitemap

B. Navigation Bar

C. Keyword Research Tool

D. Breadcrumbs

Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following: Exhibit:

A. Traffic Volume and Ranking

B. Position and Cost

C. Inbound Links and Cost

D. Position and Click-Through-Rate (CTR)

Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns? Choose one of the following:

A. GoogleAdWords

B. Bing Media Centre

C. Google Analytics

D. Yahoo Ad Centre

Which one of the following is not considered as a goal within Google Analytics? Choose one of the following: Exhibit:

A. Traffic alert

B. Brochure request

C. File download

D. Completed purchase

There is a trade-off for end-users when using social media. Which term reflects this below? Choose one from the following: Exhibit:

A. Privacy

B. Permission

C. Penalties

D. Proxy

You have just posted a new product photo online for your followers. What is this called? Choose one of the following:

A. A status update

B. An engagement update

C. An interaction update

D. A community update

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following: Exhibit:

A. Shift in power to the consumer

B. Strengthening of power for the business

C. Share of power between consumer and business

D. Share of power between consumers only

Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

A. Leads

B. Revenue

C. Click-Through-Rate

D. Social mentions

E. Reputation