PCM Online Practice Questions and Answers

Which of the following is the first step in planning and executing an advertising campaign?

A. Creating advertisement

B. Conveying the message

C. Evaluating and selecting media

D. Determine the budget

E. Identifying the target audience

Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the

A. S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.

B. competitive parity

C. target profits

D. maximizing profits

E. target returns

F. market shares

Which of the following is true of PSA's?

A. They focus on issues related to places, politics, or an industry

B. They are intended to push people towards repurchases.

C. They are used only during the maturity stage of product life cycle.

D. They focus on public welfare.

E. They are always government funded.

An everyday low pricing strategy differs from a high/low pricing strategy in that an everyday low pricing strategy:

A. does not offer products at discounted prices.

B. has a more uniform pricing throughout a year.

C. offers different discounts and prices on different days of the year.

D. uses predatory pricing and premium pricing tactics.

E. relies on the promotion of sales.

CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.

A. market development

B. product development

C. market penetration

D. product penetration

E. diversification

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

A. Have you used the services of Horpine Analytics?

B. What are companies that you depend on for your business needs?

C. What companies do you think of first when you hear the phrase market analysis?

D. When was the last time you used an analytics tool?

E. What is the likelihood of recommending Horpine Analytics to others?

Jim wants to buy a business suit and has a particular brand in mind. However, he also states that he might consider buying three other more expensive brands as alternatives. In this scenario, these alternative brands constitute a _____ set.

A. distributive

B. psychological

C. safety

D. retrieval

E. evoked

Toby, the manager in charge of distribution for Nissa Designs, believes that a push strategy will increase efficiency for the company. Which of the following is a feature of a push strategy?

A. Merchandise is allocated to stores based on previous sales forecasts.

B. It involves shipment of the entire merchandise line based on current sales forecast.

C. It offers a lesser likelihood of overstocked goods.

D. It determines the amount of merchandise based on data gathered from POS terminals.

E. It is essentially a customer-driven system.

A particular webpage is used to conduct an online survey and only one in four visitors participates in the survey. If the webpage is visited by an average of 30,000 visitors every day, what the average conversion rate of the webpage?

A. 0%

B. 25%

C. 50%

D. 75%

E. 100%

Which of the following is true of personal ethics?

A. People stop growing in their understanding of ethical behavior once they become adults.

B. A person's genes, cultural background, and upbringing have no influence on ethical understanding.

C. Different people view complex situations differently based on their own ethical understandings.

D. People act unethically on their own accord without any external influences.

E. Business and marketing ethics have an overbearing influence on personal ethics.