PARDOT-SPECIALIST Online Practice Questions and Answers

What does Pardot use to track HTML email opens?

A. A tracking link is used as soon as a prospect clicks to open the email.

B. A tracking pixel loads on HTML emails when images are downloaded.

C. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

D. A tracking pixel loads on text emails when images are downloaded.

Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)

A. Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

B. Add the prospect to a static list.

C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

D. Manually change the prospect's Pardot campaign when editing the prospect record.

A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?

A. Total Sent and Suppression Rate

B. Click-Through Rate and Soft Bounces

C. Tracker Domain Verification and Open Rate

D. Total Opt Outs and Hard Bounces

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Choose one answer

A. Create an automation rule that adds prospects to a list with the criteria Prospect time ::last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

C. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.

D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

What information cannot be displayed as a graph (line orbar) on the dashboard?

A. Prospects Created

B. Conversions

C. Opportunities Created

D. Opportunities Lost

E. All Prospects

How can you set a prospect's first touch campaign?

A. Using automation rules.

B. Using completion actions

C. None of the above

D. Using segmentation rules.

Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

A. Manually editing the Opportunity In Pardot

B. Referencing the Opportunity in automation rules

C. Viewing the Opportunity in Opportunity Reports

D. Manually deleting the Opportunity in Pardot

A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.

Which form field option should be enabled?

A. Maintain the initial value upon subsequent form submissions

B. Always display even if previously completed

C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

D. Include "Not you?" link to allow visitors to reset the form

Form or Form Handler? I want to integrate with a third-party system.

A. Form

B. Form Handler

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.

If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A. The prospect will start the program over at the beginning after waiting one day.

B. The prospect will not restart the program; prospects can only process through once.

C. The prospect will start the program over at the beginning immediately.

D. The prospect will not restart the program; they have reached the maximum number of repeats.