PARDOT-CONSULTANT Online Practice Questions and Answers

What is true about A/B testing? [Choose two answers]

A. You can disable A/B testing before and after email sent.

B. You can only do A/B testing on list emails.

C. When you turn off A/B testing you will have to choose which version to keep.

D. It is recommended to test at least 5 different elements in your A/B tests.

What type of Pardot field should you sync Salesforce Phone field

A. Phone

B. Text

C. Number

D. You can't do this

"If an organization has several Pardot users who require direct login access to pi.pardot.com, what should be done before enabling user sync?

A. Create a custom user role for Pardot Only users in Pardot.

B. Make sure the CRM username field on user records are empty.

C. Set the users as Marketing user roles in Pardot before enabling user sync.

D. Delete and recreate the specific users after enabling user sync.

LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning

B. Purchase separate Pardot accounts

C. Enable "Business Unit'connector setting

D. Use the Pardot Lightning App

There is Custom Field Type in Pardot called CRM User

A. True

B. False

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot.

How should the data be imported?

A. Import all prospect data and create a suppression list.

B. Import only the list of mailable prospects in Pardot.

C. Import unavailable prospects in Pardot; perform permission pass.

D. Import unmailable prospects in Pardot; mark as global opt-out.

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.

Which two benefits of installing the Pardot tracking code should be considered? Choose 2 answers

A. Associate visitor activity to a prospect on form submission.

B. Track the prospect's click path through the website's content.

C. Capture complete demographic information about an anonymous visitor.

D. Trigger page actions to occur when a prospect visits a certain URL.

LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions. Which default user role should be copied in order to maintain these permissions?

A. Sales

B. Marketing

C. Administrator

D. Sales Manager

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.

What should be implemented to meet this requirement?

A. IP allowlist

B. Tracker domain

C. Custom redirects

D. Page actions

Which is true about Visitor Filters?

A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B. You can the filter by IP

C. You can filter by a hostname

D. You can filter by a hostname wildcard

E. You can't filter your own company IP