MCE Online Practice Questions and Answers

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists. How should this be done?

A. Use Mark Input to display the abbreviation while storing the full state

B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

C. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings

D. Use Mark Input to display the full state value while storing the abbreviation

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads. What should be added as a flow step in a Smart Campaign to accomplish this?

A. Add to SFDC Campaign

B. Add to Engagement Program

C. Add to Nurture Stream

D. Add to Trash

What is a reason to include a text version with an HTML one when sending an email?

A. Including a text version makes it more likely for people to click.

B. Text emails have higher delivery rates than HTML.

C. Text emails offer a better user experience than HTML.

D. Some email clients can only receive text emails.

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?

A. Email templates

B. Tokens

C. Segmentation

D. Smart Lists

What is the reporting impact of selecting an acquisition program when importing a list?

A. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

B. The acquisition program is required to show program success in the List Performance report.

C. The acquisition program is required to show the number and percent of new names in the Program Performance report.

D. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

A marketer wants to identify duplicate leads using the person's full name instead of email address. How can the marketer accomplish this task?

A. Adjust the duplicate System Smart List filter value to Full Name

B. Create a Smart List using the Full Name filter and the duplicate constraint

C. Edit duplicate identification settings in the Admin panel

D. Create a segment using Full Name

A lead is deemed sales ready.

What is an appropriate method to communicate this to sales?

A. Update lead acquisition program

B. Send the lead an alert

C. Update lead status

D. Marketing suspend the lead

What needs to be done to track the success of programs using a custom channel?

A. Ensure forms are local to the program

B. Upload the list of attendees to a list in the program

C. Ensure that program statuses are being updated

D. Include a "Responded" program status

What is the purpose of a default value in a token?

A. To display values like current Date/Time

B. To show a value if a lead's referenced field is empty

C. To refer to the name or description of a program

D. To create custom variables at the Campaign Folder or Program level

Which three token types can be used to insert a date into an email? (Choose three.)

A. Rich Text

B. Date

C. Calendar File

D. Number

E. Text

F. Score