MCE Online Practice Questions and Answers

The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized. Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

A. Add A/B Test

B. Schedule

C. New Email

D. Edit Smart List

The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads' score?

A. -100

B. {{System.Reset}}

C. Reset

D. = 0

Which type of email can be sent without an unsubscribe link at the bottom?

A. A monthly newsletter for clients

B. An ongoing nurture for prospects

C. An autoresponder for a webinar registration

D. A trade show invitation for past attendees

What are the components of an Engagement Program Dashboard? (Choose three.)

A. Engagement Over Time

B. Clicks

C. Pending sends

D. Engagement Score

E. Highest Engagement

F. Membership ROI

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address. What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

A. Include an Unsubscribe link in all marketing emails

B. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

C. Suppress all non-US respondents

D. Create the processes to abide by a country's SPAM laws

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

A. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

B. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

C. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D. Implement a global scoring model that uses the weighted average of both of the provided scores

How is Marketo different from an email service provider (ESP)?

A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

What is a reason to include a text version with an HTML one when sending an email?

A. Including a text version makes it more likely for people to click.

B. Text emails have higher delivery rates than HTML.

C. Text emails offer a better user experience than HTML.

D. Some email clients can only receive text emails.

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high. Where can the scores be adjusted?

A. Setup

B. Email Script

C. Smart List

D. My Tokens

An engagement program has a group of leads that a marketer no longer wants to send emails. Removing leads from the program also causes which data to be removed?

A. Email performance

B. Changes to the engagement program cadence

C. Lead score

D. Contribution to the engagement score