MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Answers

What is the maximum number of user attributes you can setup per dataset?

A. 100

B. 50

C. 250

D. 500

A brand wants to do an ad-hoc export of a segment. What option could they use?

A. The export segment functionality via CSV format

B. The export segment functionality to Amazon S3

C. The export segment functionality via the SOAP API

D. The export segment functionality via JSON payload

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Javascript Beacon

B. Visual Editor

C. Web SDK

D. Web Extension

In which two locations in the pageType definition can a developer pass in attributes?

A. Listeners

B. cashdom

C. Ismatch

D. onActionEvent

What two features of interaction studio can be used in an open-time email campaign?

A. Promotion

B. Attribute

C. Survey

D. Recipe

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A. Einstein recipes

B. Catalog items

C. Promotion

D. Einstein Decision

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

A. Similar Items

B. Trending

C. Collaborative Filtering

D. Co Browser

What are three features of the WebSDK when deployed on a website?

A. Configure filters and goals

B. Rendering campaign for personalisation

C. Identity and cookie management

D. Sitemapping for data collection

E. Loading data from ETL feeds

Which data feed integrates external system data into a user's profile levargaing identity attributes?

A. Identity feed

B. Catalog Feed

C. Interaction feed

D. User Feed

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A. Rule Based Testing

B. Variation Testing

C. A/B Testing

D. Time Based Testing