MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Answers

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A. Dimensions

B. Channel

C. Directory

D. Catalog

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A. Exclusion

B. Ingredients

C. Booster

D. Variation

What can you learn from segment compare on the segment detail tab?

A. To understand view time purchases attributes revenue by category

B. To compare users, engagement activity and other actions across segments displayed

C. To view individual users that are part of the segment

D. To understand what campaign use the segment for targeting

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A. Einstein content recommendation

B. Banner with CTA

C. Infobar with CTA

D. Einstein product recommendation

Where can a developer access pre-built Global Templates?

A. View List Template option in the Launcher

B. From the Templates list when building a campaign

C. From code examples in developer docs

D. Templates menu under the web Campaign menu in the U

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

A. Immediately

B. Every 15 minutes

C. Hourly

D. Daily

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A. Server-side campaign

B. Web campaign

C. Mobile campaign

D. Email campaign

What attribute and value is passed in the event API request for returning server side campaigns? [check]

A. Source = Server

B. Server Side messages = 1

C. Server side are always returned

D. Server side = true

Which three components of a server side campaign must be coded by a developer?

A. Campaign Setip

B. Parsing the JSON Response

C. Tracking of campaign statisticsd

D. Content Selection

E. EVENT API Request

ETL feeds must follow explicit specifications and require which type of file format?

A. Binary

B. CSV

C. JSON

D. Text