MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to geta dedicated IP rather than using a shared one?

A. Requirement to have Custom URLs on Cloud Pages

B. Requirement to have Custom URLs on images hosted in Marketing Cloud

C. Sending Volume > 250,000 Emails/Month

How are publication lists used in the Marketing Cloud?

A. To send communication to all subscribers, regardless of opt -in status.

B. To manage subscribers in guided and triggered email sends.

C. To builddynamic content rules by subscriber type.

D. To allow subscribers to opt-down/out instead of unsubscribing from all.

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its `Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

A. Einstein Engagement Scoring

B. Einstein Copy insights

C. Einstein Messaging Insight

A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

A. The Customer_ID field in the Data Extension

B. The Subscriber ID in a System Data View Table

C. The Email_Address field in the Data Extension

D. The Email Address Profile Attribute

A marketer wants to use personalization strings to create individualized content for an upcoming send. Which three items should the marketer know when using personalization strings? (Choose three.)

A. Personalization strings are case sensitive

B. Personalization strings are enclosed by double percent symbols.

C. Personalization strings can appear in the subject line or body of the email

D. When using subscriber data, the attribute or field should have a default value

E. Personalization strings are limited to profile attributes

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. Which tool should be used?

A. Send Flow

B. Automation Studio

C. Content Builder

D. Contact Builder

When receiving spam complaints from recent email sends, a marketer from NorthernTrail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Use the complaint exclusion list on future sends.

B. Add the subscriber to the auto-suppression list.

C. Delete the subscriber from All Subscribers

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?

A. Append

B. Overwrite

C. Add and Update

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. Business Unit Access Permissions

B. Date/Time Range fro Access

C. Shared Data Extension

D. User Roles and Permissions

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

A. Decision Splits

B. Goals

C. Exits