MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

What three methods are used to import data into a data extension?

A. API, Import Filter, and Import Activity

B. API, Data Filter, and Import Activity

C. Import Wizard, Data Filter, and Import Activity

D. Import Filter, Import Data, and Automation

E. API, Import Wizard, and Import Activity

Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions. What should be used to achieve this?

A. Ingest API

B. Import Wizard

C. Import Activity

What does the validate tool check for? (Check all that apply)

A. The presence of an unsubscribe link

B. Invalid email address

C. A physical mailing address

D. Correct syntax for attributes

E. That each contentarea specified in the dynamic content rule exists

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. Whenthey review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. Which additional issues should they consider?

A. DoNotTtad preferences

B. Bounced contacts from previous sends

C. Suppressed contacts from contact deletion

The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.

The second step is to personalize content based on the data that has been collected from subscribers. What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

A. Use a substitution string to populate a subscriber's name in the subject line.

B. Use a substitution string to populate a photo of the subscriber in the header of the email.

C. Change the color of the email background to match their subscribers' preferred color of choice.

D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.

Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensionsin time.

Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A. Data Extract Activity

B. Verification Activity

C. Wait Activity

A customer is planning to redesign the company website and email design. As part of the email updates, the company plans to keep its logo in the header and start using preheader text. What two additional best practices could be applied to the company's new email design? (Choose two.)

A. Mobile optimized emails

B. Corresponding call-to-action included in primary message

C. Use of emojis in preheader text

D. A mix of old branding with new branding

A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set upthe automation at a later date. How should the customer prepare this email for sending?

A. Send Email

B. Guided Send

C. Send Preview

D. Test Send

Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

A. Use one file type for all images in the email.

B. Keep total weight with images at 800KB or lower.

C. Increase DPI and file size for image display.

D. Rely on image-only emails to engage subscribers

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using artificial intelligence. Which standard tool best does this?

A. Einstein Email Recommendations

B. Einstein Copy Insights

C. Einstein Messaging Insights