MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

A. Define Goal, Send Email, Wait, Decision Split

B. Random Split, Send Email, Wait, Define Goal

C. Define Goal, Update Contact Data, Send Email, Wait

D. Update Contact Data, Wait, Send Email, Join

NTO has to import a file that will be different every time.

What method should be used?

A. Update

B. Overwrite

C. Add and Update

D. Add Only

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A. The option to convert a qualified Lead to a Contact.

B. Flexibility to wait based on duration or a specific time.

C. Native execution of a Server-side JavaScript activity.

D. The ability to send an email to a Salesforce audience.

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners.

B. One parent business unit and a child business unit for each franchise owners

C. One business unit.

D. A parent business unit for each franchise owner

How do you use data designer to link the web analytics data to your subscriber data?

A. Use a marketing cloud data extension

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

D. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.

During discovery a consultant confirmed:

1.

A master audience file containing contact information and data points will be used for segmentation and imported nightly.

2.

The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.

What feature should a consultant include in the solution?

A. A global unsubscribe

B. An auto-exclusion list

C. An auto-suppression list

D. An exclusion list

Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.

Which two considerations should be made before implementing this solution? (Choose 2 answers)

A. The OOTB Connector cannot update Salesforce Sale Cloud Directly

B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.

C. The OOTB Preference Center does not support Person Account

D. Multi-Org Connector does not support the OOTB Preference Center

Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email. What would a consultant recommend?

A. Contact History

B. Send Logs

C. Tracking Extracts

D. _Send Data Views

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

What step(s) should the customer take to move those subscribers back to 'Active'?

A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

C. Subscribers with a status of 'Held' should be re-enabled by contacting support.

D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.