MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

A. Configure the Contact Extract Activity in Automation Studio

B. Query the _Subscriber Data View and Extract it weekly

C. Query the _Contact Data View and transfer it weekly

D. Schedule the Contacts Counts Standard Report

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

A. Publication Lists

B. Subscriber Keys

C. Profile Center

D. Send Logging

A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy?

Choose 2 answers

A. Will customers be able to sign up for the loyalty program at the store?

B. Is the purpose of these emails for acquisition or retention or transactional?

C. Will multiple languages be used, with a "From Name" lookup table needed?

D. Will version values/meanings change, precluding reusable AMPscript?

A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

Which method should a consultant recommend to ensure content is displayed properly within the email?

A. AMPscript LookupRows function

B. A/B Test Content type

C. AMPscript conditional against the Gender field

D. Dynamic Content Block

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

A. Check the Scope by User box in Marketing Cloud.

B. Create a User in Sales Cloud with a System Administrator Profile.

C. Ensure that the User has the correct profile in Marketing Cloud.

D. Ensure that the User is assigned as System Administrator in Sales Cloud.

During discovery a consultant confirmed:

1.

A master audience file containing contact information and data points will be used for segmentation and imported nightly.

2.

The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.

What feature should a consultant include in the solution?

A. A global unsubscribe

B. An auto-exclusion list

C. An auto-suppression list

D. An exclusion list

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

A. A Transactional Journey with the Not Sent Notification activity included

B. A Datorama instance to ingest their data

C. An external system to receive and confirm callback and subscriptions

D. An Interaction Studio instance to ingest their data

A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.

Which sequence of activities in Journey Builder should accomplish this?

A. Engagement Split > Send email > Wait By Duration > Random Split > Send email

B. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

D. Decision Split > Send email > Engagement Split > Send email

A data team wants to automate the sync of Unsubscribes from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.

Which two data views would they use to achieve this? (Choose two.)

A. _Subscribers

B. _Complaint

C. _Unsubscribe

D. _BusinessUnitUnsubscribes

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Outbound Send

B. Import Mobile Contacts and Outbound Send

C. Import Mobile Contacts and Send SMS

D. Refresh Mobile Filtered List and Send SMS