MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?

A. Journey Templates

B. Deployment Manager

C. Journey Extracts

D. Copy activities

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

A. Contact Builder > Synchronized Data Extensions

B. Automation Studio > File Transfers

C. Contact Builder > Data Sources

D. Email Studio > Synchronized Data Extensions

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy? Choose 2 answers

A. Time Between Send and Engagement

B. Email Performance by Device

C. Email Sending Performance Report

D. Deliverability Complaint Rate

Where would a Marketing Cloud admin view all verified email addresses?

A. Identity Verification Log

B. From Address Management

C. Reply Mail Management

D. Sender Profiles

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account

Which value should link these new data extensions in Data Designer to the existing contact records?

A. Unique Contact Identifier

B. Primary key

C. Unique Contact email address

D. Subscriber ID

What is Setup Assistant?

A. Support service allowing the outsourcing of repetitive admin tasks

B. A prioritized account configuration checklist

C. A search within Help and Training limited to configuration documents

D. A dashboard containing key metrics for the business unit

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A. A file drop automation to send emails to customers who have made a purchase.

B. A user -initiated message to send an email to customers who made a purchase daily.

C. A scheduled automation to send emails to customers who made a purchase daily.

D. A triggered message to send an email as soon as a customer completes a purchase.

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Preference Center link and physical mailing address

B. Business name and a link to the business website

C. Business name and physical mailing address

D. Preference Center link and a link to the business website

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.

How should the admin fix the issue?

A. Use the exact filename used for the trigger in the import File Activity

B. Make sure the file is placed on the correct subfolder within the SFTP

C. Make sure the filename has a date stamp to avoid duplication

D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A. External Key within the Import File Activity

B. Run Completion within the File Drop Automation

C. RuntimeError within the File Drop Automation

D. Notation Settings within the Import File Activity