MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

Which two statements are correct about Send Logging? Choose 2 answers

A. Send Log data extensions are archived automatically based on retention settings.

B. AMPscript can be used to pull data from Send Logs for use within emails.

C. SQL Query Activities can reference Send Logs in combination with system data views.

D. A business unit can support up to three Send Logs.

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent

How could the admin ensure send data is recorded?

A. Send logging is enabled for the send

B. Correct Send Log template is selected

C. Send Logging is available for A/B tests

D. Data retention settings is specified

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B. The user Is getting deleted from the AN Subscribers list

C. Data in data extensions corresponding to the customer

D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.

Which network(s) support lookalike audiences directly from Advertising Studio?

A. Facebook and Twitter

B. Facebook

C. Google and Facebook

D. Twitter

What does Marketing Cloud authenticate when a user logs in through the user interface?

A. If the user is assigned a role in the parent business unit

B. If the user is logging in from a whitelisted IP address

C. If the user is an API User on their record

D. If the user has login hours enabled on their profile

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A. Contact data in sendable data extensions

B. Contact data in non-sendable extensions

C. Contact-specific data at the job level

D. General tracking data at the job level

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A. Import File Activity > three Send Activities to the master data extension.

B. Three Send Activities to the master data extension.

C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

D. Three Filter Activities > three Send Activities to the filtered audiences.

Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.

Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data? Choose 2 answers

A. Number

B. Text

C. Boolean

D. Decimal

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A. A file drop automation to send emails to customers who have made a purchase.

B. A user -initiated message to send an email to customers who made a purchase daily.

C. A scheduled automation to send emails to customers who made a purchase daily.

D. A triggered message to send an email as soon as a customer completes a purchase.

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and

75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

A. Synchronized contacts are only counted after sending

B. Only active email subscriber are counted.

C. Mobile subscribers are not counted as contacts.

D. There are overlapping contacts in each of the channel