INTERACTION-STUDIO-ACCREDITED-PROFESSIONAL Online Practice Questions and Answers

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A. Dimensions

B. Channel

C. Directory

D. Catalog

When using B2B Detect, which two options are valid account origins?

A. IP address

B. Time of day

C. Customer date of birth

D. Account Domain

How many total global goals and filters can you define for your dataset in IS?

A. 64 total for both filters and goals

B. 25 filers and 25 goals

C. Unlimited

D. 300 total between filters and goals

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A. Recipes

B. Templates

C. Audiences

D. Campaigns

Which three components of a recipe are optional when configuring a new algorithm?

A. Decisions

B. Ingredients

C. Variation

D. Boosters

E. Exclusions

What are IS machine learning powered algorithms called?

A. Machine Learning Tools

B. Einstein Recipe

C. Einstein Decisions

D. Data Science Workbends

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Buy

B. Similar Items

C. Trending

D. Co-Browse

What are the components of an interaction studio web campaign?

A. Email capture, homepage, and product requisite

B. Experience, template, and content Zone

C. Configured recipe, visitor profile, and content window

D. Affinity, infobard and attribution window

What qualifies a web visitor to see any experience of a web campaign?

A. Campaign tracking rules

B. Einstein Next Best Action

C. Einstein Recipe Ingredients

D. Email campaign rules

How are anonymous visitors tracked?

A. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

C. The customer must assign a unique alphanumeric identifier using a first-party cookie

D. The browser assigns a 3rd party cookie