Which strategy for a global marketing organization is based on a portfolio of national markets?
A. reaction of a division to manage international marketing.
B. A multinational strategy.
C. A global strategy.
D. Creation of an export department
Firm X is considering entry into an industry. To analyze competition within the industry, Firm X evaluated its strategic groups. According to Michael E. Porter,
A. The members of a strategic group pursue different competitive strategies.
B. Intergroup competition is increased by market interdependence.
C. Low barriers to mobility among strategic groups promote profitability.
D. High substitutability of products reduces competition among groups.
Faced with 3 years of steadily decreasing profits despite increased sales and a growing economy, which of the following is the healthiest course of action for a chief executive officer to take?
A. Set a turnaround goal of significantly increasing profits within 2 months.
B. Reduce staff by 10% in every unit.
C. Reduce staff in the nonvalue-adding functions by 20%.
D. Encourage innovation at all levels and use an early retirement program to reduce staff size.
Which of the following characteristics is common with a mature group?
A. Harmony is emphasized at the expense of addressing the problems.
B. No attempt to force unanimity.
C. Members begin to identify with the group.
D. Redistributions of power and authority may occur.
If the demand for a product is inelastic,
A. A price decrease causes total revenue to increase.
B. A price increase causes total revenue to increase.
C. A price decrease leaves total revenue unchanged.
D. A price increase leaves total revenue unchanged.
According to thebehavioral theory of management:
A. Employees are motivated to fulfill needs.
B. Morale problems are not goal related.
C. Compensation is a universal motivator.
D. Productivity is not correlated with job satisfaction.
Job enrichment is a motivational approach used by management that:
A. Emphasizes the need for close supervision.
B. Is based on Maslow's analysis of survival needs.
C. Is based on Herzberg's analysis of factors extrinsic to the work.
D. Applies the principle of worker participation.
Which of the following terms does not apply to noise in communication?
A. Encoding.
B. Sending.
C. Interpretation.
D. Decoding.
The benefits of electronic communication for a company and the company's employees include:
A. More efficient use of resources to increase profitability.
B. Creation of redundant tasks that allow employees to develop expertise.
C. Constant development of new procedures.
D. Elimination of simulation models.
Which of the following IT layers would require the organization to maintain communication with a vendor in a tightly controlled and monitored manner?
A. Applications.
B. Technical infrastructure.
C. External connections.
D. IT management.