GOOGLE-ANALYTICS Online Practice Questions and Answers

By default, which of these are NOT Remarketing audiences that you can define?

A. Users who played a video on your website

B. Users who visited a specific page on your website

C. Users who visited your physical store

D. Users who speak a particular language

What feature would you set up to collect company-specific data such as Member Status?

A. Custom Dimension

B. Custom Metric

C. Custom Filter

D. Event Tracking

Which report demonstrates how well specific parts of your website performed?

A. Content Drilldown report

B. Frequency and Recency report

C. Location report

D. Top Events report

To collect how many times users downloaded a product catalog, what would you set up?

A. Event Tracking

B. Custom Report

C. Calculated Metrics

D. Custom Dimension

Which user characteristic may NOT be used to change keyword bids in AdWords?

A. ad preference

B. location

C. device

D. time of day

If a filter excludes data from a view, that data can never be recovered for that view.

A. True

B. False

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

A. True

B. False

What is required for User ID to track users across different devices?

A. A new Analytics account for reporting

B. Google Tag Manager

C. Sign-in that generates and sets unique IDs

D. All of the above

What is a “dimension” in Google Analytics?

A. The total amount of revenue a business has made in a given date range.

B. An attribute of a data set that can be organized for better analysis.

C. A report that offers information about your audience.

D. A comparison of data between two date ranges.

To recognize users across different devices, what feature must you enable?

A. Audience Definitions

B. Attribution Models

C. User ID

D. AdWords Linking