GOOGLE-ANALYTICS Online Practice Questions and Answers

Custom Dimensions can be used as which of the following?

A. Primary dimensions in Custom Reports

B. Secondary dimensions in Standard reports

C. All of the above

D. Secondary dimensions in Custom Reports

If a filter excludes data from a view, that data can never be recovered for that view.

A. True

B. False

Which of these CANNOT be collected by the default Analytics tracking code?

A. Browser language setting

B. User's favorite website

C. Device and operating system

D. Page visits

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

A. Source, Medium, Campaign, and Ad Content

B. Campaign and Medium

C. Campaign and Ad Content

D. Source and Medium

Smart Goals are created automatically by Google's machine-learning algorithms.

A. True

B. False

By default, when does an Analytics session expire?

A. When a user opens another browser window

B. When a user is inactive on your website for more than 30 minutes

C. At noon every day

D. After 30 minutes, regardless of user activity on your website

What four parameters can you include with an event hit for reporting?

A. Event, Category, Action, Label

B. Category, Action, Label, Unique Events

C. Category, Action, Label, Value

D. Category, Action, Label, Total Events

Which filter would apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

A. Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

B. Custom Include filter with field “Page Title” and pattern “back to school”

C. Custom Include filter with field “Campaign Name” and pattern “back to school”

D. Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

By default, when will Google Analytics NOT be able to identify sessions from the same user?

A. When the sessions happen in the same browser on the same day

B. When the sessions happen in different browsers on the same device

C. When the sessions happen in the same browser on the same device

D. When the sessions share the same browser cookie

Assigning a value to a Google Analytics Goal allows you to do which of the following?

A. Track actual revenue from your conversions

B. Analyze the conversion funnel on your website

C. Compare goal conversions and measure changes and improvements to your site

D. Track real-time revenue for your business