EEB-101 Online Practice Questions and Answers

A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A. Create a folder structure prior to importing assets.

B. Import duplicate copies of content for different messages or groups.

C. Establish a naming convention optimized for search.

D. Review permissions and roles for users accessing Content Builder.

E. Focus on creating and importing content for one primary channel.

A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

A. Create an Import Activity and execute it manually

B. Create an Import Activity to use in a workflow in Automation Studio

C. Create an import using the Import Wizard in the Email Application

D. Create an import using the Import Wizard in Automation Studio

How are the test audiences for an A/B test selected? (Choose 2)

A. The test administrator chooses which subscribers to place in each audience

B. The system automatically uses 15% of the population for each audience

C. The system randomly places target subscribers into the selected audiences

D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2) A. A call to action can be text or an image based button

B. A call to action should be direct and action-oriented

C. A call to action below the fold performs best

D. Text buttons receive more clicks than graphics

What is a true statement about the Master Unsubscribe? (Choose 3)

A. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe

B. Subscribers can be manually unsubscribed in Subscriber Properties

C. Subscribers can Master unsubscribe themselves via the Subscription Center

D. Subscribers can be Master unsubscribed via an import to All Subscribers

E. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A. Refresh the data filter

B. Add to Data Extension

C. Send the email via Triggered Send

D. Add a new subscriber to a list

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%

B. Keep SPAM complaints under .01%

C. Make unsubscribe easy and honor immediately

D. Email never mandatory for customer interaction

E. Accurately identify the sender in the header information.

If you don't have the option for offline tactics what could you consider? (Select 3)

A. Require email to create an account on website

B. Registration with incentive on website

C. Drive online loyalty program registration requiring email address

D. Promote content via social media that does not requires email registration to access

Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.

After submittal, NTO specialists want to make sure the emails are reviewed before approval.

What feature should the NTO marketing team employ?

A. Standard Workflow Approval

B. Content Detective

C. Preview Tab

D. Two-Step Workflow Approval

A marketing manager would like to run the Recent Email Sending Summary report and have the resulting

file sent via email.

Which results file format is available for selection when generating this report?

A. Data File (.csv)

B. Image File (.jpg)

C. Word Document (.docx)

D. Compressed File (.tar.gz)