EEB-101 Online Practice Questions and Answers

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

A. Personalization Strings

B. Delivery Profiles

C. AMPscript Lookup

D. Sender Profiles

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship

that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.

What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A. The email will be sent to the email address stored on the data extension.

B. The email will be sent to the email address stored on the All Subscribers List.

C. The email will be sent to the field marked as the Primary Key.

D. The email will be sent to the Subscriber Key on the All Subscribers List.

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A. Profile Center URL

B. Company Website URL

C. Physical Mailing Address

D. Terms and Conditions Policy

Which type of content can an email content box contain? (Choose 3)

A. Dynamic

B. Static

C. Freelance

D. A/B Testing

E. Smart Capture

Which tactic will improve deliverability for a new sender?

A. Send email during the holiday season when new senders are less likely to be detected

B. Send email to a minimum of 35,000 subscribers per ISP per day

C. Send email to ISPs that have been notified of the new sender

D. Send email to the most active and engaged customers

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 5 business days

B. 30 calendar days

C. 10 business days

D. 24 hours

A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

A. Automation Studio

B. Filter Activity

C. Journey Builder

D. Data Extract Activity

What are three tactics for subscriber growth? (Select 3)

A. General Email Sign-up

B. Online Newsletter

C. Sign up requests specific to various sections of a website

D. Email capture via Facebook

List 3 unsubscription methods?

A. One-Click Unsubscribe

B. Survey

C. Reply Email

D. Subscription Center

What does the validate tool check for? (Check all that apply)

A. The presence of an unsubscribe link

B. Invalid email address

C. A physical mailing address

D. Correct syntax for attributes

E. That each content area specified in the dynamic content rule exists