CUSTOMER-DATA-PLATFORM Online Practice Questions and Answers

Which dependencies need to be removed before a data stream can be deleted?

A. Data Model

B. Segmentation

C. Calculated Insights

D. Activation

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

A. Direct attributes of the entity being activated on

B. Any Data Model Objects field

C. Attributes used in Segment filter rule definition

D. Any Data Stream or Data Source Object's field

Which two options are available when configuring a segment publish schedule?

A. Manual refresh

B. Don't refresh

C. Hourly

D. 24 hours

Which formula function should a Data Specialist use to create composite key if the primary key is not available in the data stream?

A. COALESCE

B. UUID

C. CONCATE

D. SUBTITUTE

What is the recommendation for activation when multiple data sources are brought into CDP?

A. Activate on Individual

B. Do not use Identity Resolution

C. Use Identity Resolution and activate on Unified Individual

D. Activate based on source identifiers

How can a marketer change attribute names to match personalization in an activation target?

A. Set preferred attribute names when configuring activation

B. Update attribute names in the data stream configuration

C. Set preferred attribute names when configuring activation target

D. Update field names in the data model

Which field in the recommended source schema is not editable?

A. Field Label

B. Field API Name

C. Header Label

D. Data Type

What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person?

A. Data Visualization

B. Data Unification

C. Data Cleansing

D. Data Mining

How many CRM orgs can be connected to CDP instance?

A. 5

B. 10

C. 20

D. No hard limit

Which user role manages the data model and creates Identity Resolution rulesets for unified profiles?

A. Admin

B. Marketing Specialist

C. Data Aware Specialist

D. Marketing Manager