C_C4H630_21 Online Practice Questions and Answers

What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.

A. Import customer contacts from CRM systems.

B. Run targeted email campaigns based on customer activities and preferences.

C. Update customer loyalty level in a loyalty system.

D. Merge incoming customer data from ERP backend.

E. Run marketing campaigns on social media platforms.

Which of the following can be used as audience conditions? Note: There are 3 correct answers to this question.

A. Segment

B. Indicator

C. Action

D. Event

E. Profile attribute

You need to perform a quick ingestion test to evaluate your configuration. What is the simplest recommended way of doing this?

A. By firing the action manually from Action Status

B. By firing the event manually from Event Status

C. By dropping a file in an FTP Server

D. By using the Event Playground

You want to see the total sum of all customer orders for the last 60 days. What is the best way to do this in SAP Customer Data Platform?

A. By using Sum segment

B. By using Sum activity indicator

C. By using Sum reduce array

D. By using Sum group

What are some valid concerns that can be solved by a customer data platform (CDP) solution? Note: There are 2 correct answers to this question.

A. Inability to perform single sign-on

B. Inability to manage data volume

C. Missing enterprise consent and preference management system

D. Too many data silos

Which of the following is always required to create a segment?

A. Activity indicator

B. Profile data

C. Activity schema

D. Audience

You want to create a calculated indicator. What attributes from the customer schema can you use? Note: There are 3 correct answers to this question.

A. Activity indicators

B. Actions

C. Events

D. Profile

E. Segments

Which of the following flow controls are supported in CX flows? Note: There are 2 correct answers to this question.

A. Notify

B. Wait until duration

C. Join

D. Split

You are importing primary customer residential address data into SAP Customer Data Platform. What is the recommended type of schema to model it?

A. Profile

B. Accounts

C. Data store

D. Activity

In the customer search dashboard in the SAP Customer Data Platform console, you see a customer profile name showing as UNKNOWN. What does this indicate?

A. The customer profile name is only visible in the Unified Customer Profile view.

B. The customer profile name is generated from the identifier cookie ID.

C. The customer profile is missing first and last name.r

D. The customer profile does not have CIAM ID maintained.