Why does it make sense to create link categories under Management > Link Categories? Note: There are 2 correct Answer: to this question.
A. You will use the Predict Mail Category widgets in your emails.
B. You can use the categories for reporting in email analytics.
C. You can assign every link you add to a category in the email editor later.
D. You can use the categories you created for segmentation.
Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct Answer to this question.
A. You can select a time zone for scheduling.
B. You can schedule emails to be sent in the future.
C. You can schedule test launches one after another.
D. You can schedule versions for A/B testing.
You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible? Note: There are 2 correct Answer: to this question.
A. The audience is updated on a daily basis only.
B. The audience was archived.
C. The network audience was created but there are not enough contacts.
D. The network audience was created but the transfer of the contacts failed.
How does the IP access control functionality work?
A. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.
B. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.
C. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.
D. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two- step authentication.
What is the purpose of relational data?
A. To improve personalization and segmentation
B. To automate multi-channel marketing programs
C. To display SAP Emarsys Customer Engagement recommendations
D. To add new products to SAP Emarsys Customer Engagement
What can the plus signs (+) in the Email Analytics Overview page mean? Note: There are 2 correct Answer: to this question.
A. The campaign was sent with Send Time Optimization.
B. The campaign has child campaigns (e.g., recurring or A/B test emails).
C. These are your most successful campaigns.
D. The plus sign can be expanded to show the preview.
A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send? Note: There are 2 correct Answer: to this question.
A. Abandoned cart
B. Order delay notification
C. Password retrieval message
D. Membership upgrade
When the frequency cap is activated, which email types count toward the cap?
A. All email opened will add to the frequency count for each contact.
B. All email types will add to the frequency count for each contact.
C. All email types except transactional will add to the frequency count for each contact.
D. Event-triggered (transactional) will add to the frequency count for each contact.
You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?
A. Event time
B. External event name
C. Campaign name
D. External event ID
Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?
A. Web Extend event
B. Wishlist event
C. Product catalog update
D. Mobile event