ADWORDS-SEARCH Online Practice Questions and Answers

Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A. +["Iron Man"]

B. -[Iron Man]

C. ("Iron Man")

D. {Iron Man}

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A. Change the destination URL of her ad

B. Change her ad to an image ad

C. Increase the ad's cost per click bid

D. Increase the ad's cost per impression bid

Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A. Puppies

B. Cars

C. Cigars

D. Political ads

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A. Nancy has been credited for clicks on her ad that were deemed invalid clicks.

B. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.

C. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

D. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A. Traffic Estimator

B. Search Terms Report

C. Placement tool

D. Keyword tool

Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore.

How can she hide the deleted items through the AdWords Editor?

A. Juliet can hide the deleted items through the Account menu and Settings option

B. Juliet can hide the deleted items through the File menu and Preferences option

C. Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.

D. Juliet can hide the deleted items through the Tools menu and Settings option

Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A. Traffic Estimator

B. Google Analytics

C. Conversion optimizer

D. Website optimizer

Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

A. The ad group default bid

B. The duration of the ad campaign

C. Image ads are given ranking priority over text ads

D. Rich media ads are given ranking priority over text ads

Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

A. Yes, Ben should use the Opportunities tab, and then click generate based on domain option .

B. Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.

C. No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.

D. Yes, Ben should use the Keyword Tool's website content option.

Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A. Link policies

B. Content policies

C. Quality policies

D. Editorial and format policies