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ADWORDS-SEARCH Online Practice Questions and Answers

Questions 4

Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A. Ivan must create a Geographic Performance Report in his account.

B. Unless Ivan creates a location targeting ad, he won't see this information.

C. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.

D. Ivan must create an IP Address report, and then resolve the IP addresses to locations.

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Questions 5

There are three components of Quality score. Which of the following is NOT a component of Quality score?

A. Clickthrough rate

B. Relevancy

C. The Landing page

D. Inbound links

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Questions 6

Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A. Proposed changes are in purple.

B. He'll need to compare his version with Sally's version of the campaigns.

C. Proposed changes are in blue.

D. Proposed changes are in red.

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Questions 7

Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

A. The Google Site Stats should be placed on a corner of Ben's sales page on his website.

B. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.

C. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.

D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

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Questions 8

A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A. Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.

B. Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.

C. Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.

D. Google's Website Optimizer is a tool that will automatically optimize web pages.

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Questions 9

You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the

following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?

A. Use the automatic bidding option

B. Use the conversion optimizer

C. Use the ad scheduling option

D. Use a CPM ad campaign

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Questions 10

Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A. Alice should use the AdWords Editor.

B. Alice should use the AdWords API.

C. Alice should use the Change History Tool.

D. Alice should use the My Client Center.

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Questions 11

Which of the following formulas is used to calculate Actual CPC?

A. Actual CPC = (Ad Rank to beat + Quality Score) - $0.01

B. Actual CPC = (Ad Rank to beat Quality Score) + $0.01

C. Actual CPC = (Ad Rank to beat Quality Score) - $0.01

D. Actual CPC = (Ad Rank to beat x Quality Score) + $0.01

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Questions 12

What will you do to enable phrase matching for a particular keyword?

A. Enclose it in curly brackets.

B. Add a (-) sign before the keyword.

C. Add a (+) sign before the keyword.

D. Enclose it with quotation marks.

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Questions 13

Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A. Google does not reveal the Quality Score.

B. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.

C. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.

D. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.

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Exam Code: ADWORDS-SEARCH
Exam Name: Google AdWords: Search Advertising
Last Update: Mar 25, 2024
Questions: 235
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