AD0-E406 Online Practice Questions and Answers

To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:

A/B Test

Two experiences

Estimated daily traffic (visitors): 5.000

Level of significance to constitute a win: 99%

Minimum detectable lift: 3%

The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)

A. Adjust the audience to include 3.500 visitors per day.

B. Change the number of experiences to 3.

C. Change the level of significance required to constitute a win to 95%.

D. Change the minimum detectable lift to 5%.

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

A. so that "Conversion Rate of Alternative" can be estimated pre-test

B. because it is not possible to change your primary goal after the test has started

C. so that "days to complete test" can be estimated pre-test

D. to minimize risk of biased metric selection

The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:

A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build

another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.

Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

A. Run D then C

B. Run B

C. Run D then A.

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's

quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e- commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

A. Increase Revenue Per Visitor (RPV).

B. Increase 'SALE" link clicks.

C. Increase Thank You pages visited.

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

A. Preferences

B. Experiences

C. Targeting

D. Setup

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.

What can be concluded for the test?

A. Experience B is the winner at just 0.6%.

B. The test needs to be repeated with a different Experience B.

C. The test needs more time to reach a conclusion.

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

A. The Business Practitioner previously qualified for the "All Visitors' Experience.

B. The Business Practitioner's geo location does not match conditions for 'US Visitors".

C. "All Visitors' n a higher priority Experience.

D. All Audiences must be mutually exclusive, so this Activity is invalid.

On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

A. Website

B. Email

C. Internet of Things devices

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

C. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

A. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.

C. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.