1D0-623 Online Practice Questions and Answers

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

A. Create compelling ads and promote well-received organic posts.

B. Evaluate the click through rates to your Web site.

C. Repeal the same posts over and over.

D. Address posts to the entire platform audience.

Which of the following is the chief disadvantage to using social media?

A. A company must establish policies covering social media usage and provide training

B. You can gather information about what customers want in products.

C. In a crisis situation, a company's reputation can be damaged quickly.

D. A company can lose control of how its corporate logo is used.

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

A. Multi source

B. Last social touch

C. Position based

D. Single source

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

A. Executive

B. Platform

C. Campaign

D. Community

A small book publishing company wants to promote their titles through social media

Which strategy would best support them?

A. Post videos of interviews with published authors bundled with "buy now" social commerce options.

B. Offer low cost writing workshops scheduled as shareable events.

C. Auction signed copies of the books on retail shopping sites.

D. Cultivate a relationship with an online book club to share announcements and offer free books

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

A. Offer free yarn skeins to first time posters.

B. Encourage the frequent posters to contribute more.

C. Cross post new projects from a quiters group.

D. Create instructional videos of previously posted projects.

Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?

A. Require users to accept a terms-of-use license and privacy policy before they can post any content

B. mail the users and request they show permission they are allowed to use the materials.

C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.

D. File a lawsuit against the users for posting copyrighted materials on his site.

Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

A. Theft of intellectual property and cybercrime

B. Financial loss and corporate identify theft.

C. Reputation damage and financial loss

D. Reputation damage and cybercrime.

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

A. Contract with a reality television producer to create a short run series for cable broadcast.

B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

C. the format of the speeches to a question and answer panel with four to five participant

D. Record the speech and post it on the company's Web site with a text transcript.

An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

A. Alert passengers via text message about special offers on future flights

B. Notify passengers via text message within 15 minutes of flight delays

C. Alert the baggage handling department to move bags to temporary storage

D. Notify airport management to update departure boards hourly