1D0-623 Online Practice Questions and Answers

A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

A. Creation

B. Growth

C. Leverage

D. cultivation

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.

C. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

D. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

Which of the following is a social media optimization technique that can aid in search engine optimization?

A. Creating as many posts as possible, regardless of user engagement.

B. Make sure all social media posts link back to your company's Web site.

C. Share content from third parties that will engage users.

D. Filling out all social media profiles completely.

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

A. Executive

B. Platform

C. Campaign

D. Community

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

A. Development of a persona.

B. A social media audit and a list of social media goals.

C. Analysis of current user demographic segmentation.

D. A social media audit.

A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

A. Paid communication

B. Posted communication

C. Owned communication

D. Earned communication

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

A. Post responses to the messages, explaining the problem and when it will be resolved.

B. Remove all postings from their message board and publicly deny the error on the popular social media sites.

C. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

Which of the following is a benefit researching and social media personas for a business?

A. Helps you focus on who your main brand consumer is and seeing your products from their perspective.

B. Helps you identify the demographics of your current audience.

C. Helps you identify problem areas in your campaign during the monitor and adjust phase.

D. Helps you keep the cost of purchasing social media ads to a minimum.

An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

A. Alert passengers via text message about special offers on future flights

B. Notify passengers via text message within 15 minutes of flight delays

C. Alert the baggage handling department to move bags to temporary storage

D. Notify airport management to update departure boards hourly

A startup business is designing fabric patterns for the home fashion industry

What kind of platforms will best meet the business' social media marketing needs?

A. Photo oriented sites, such as Instagram or Pinterest

B. Microblogging sites, such as Twitter.

C. Content sharing sites, such as Facebook or MySpace.

D. Professional networking sites, such as Linkedin