M8010-241 Online Practice Questions and Answers

How is the Coremetrics Software as a Service (SaaS) product used in IBM's EMM productlineup?

A. It is used as a deployment model to optimize online marketing.

B. It is used as a recovery mode to recover from online disasters.

C. It is used as a replication server to replicate marketing information.

D. It is used as a tracking product for tracking customer transactions.

What is one of the main competitors for IBM's EMM offerings in the marketplace?

A. Teradata

B. IndustryTrends

C. OpenAnalytics

D. NetTrends

What is the value proposition of the Unica Detect product offering?

A. To build valuable, trustedrelationships.

B. To determine the right message to present in inbound marketing channels.

C. To deliver quality leads in a timely manner.

D. To improve cross-sell and retention rates by detecting when customers are most receptive to offers.

What types of customers are using IBM Unica EMM products?

A. Automotive customers.

B. Online and bricks-and-mortar retail industry customers.

C. Oil and gas industry customers.

D. Heavy industrial customers.

What activity is involved in the cross-session funnels step, in the progression of the Coremetrics life cycle?

A. View programmatic insights and time to reach trends to identify quickwins.

B. Target active visitors associated with any milestone.

C. Identify which milestones influence future milestones.

D. Invest in the marketing, content, and products that influence milestone advancement.

What can an IBM customer do with the Unica EMM solution?

A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highlypersonalized marketing campaigns.

B. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

C. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

D. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.

Which of these business problems is one that an IBM EMM product solves?

A. Database through-put

B. Staffing requirements

C. Event detection

D. Sales forecasting

What is one benefit listed in the value proposition of the Coremetrics product?

A. Refinebusiness contacts into leads.

B. Build new connections to legacy applications.

C. Tie-in former IBM business partners to EMM processes.

D. Increase conversions and retention.

What is the main objective of the EMM solution for IBM customers?

A. Power the success of every marketing organization with innovative technology solutions.

B. Entertain new business prospects by adapting legacy systems.

C. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

D. Decentralization of content in the marketplace.

What is one of the main steps in the progression of the Coremetrics life cycle?

A. Advance customers

B. Deliver products

C. Build reporting structure

D. Create customer confidence